Electronic Message Center

Full Color EMC

Important facts about Electronic Message Centers (EMC) displays

Please carefully read the three study results shown below, all from highly reputable sources. All three studies concur regarding the value and effectiveness of an on-premise LED Electronic Message Center sign.

(1) According to research conducted by the U.S. Small Business Administration (SBA): “Without a properly designed on-premise LED sign, a commercial business cannot function at its full economic potential. With an electronic message display, owners typically see an immediate increase in business of 15% – 150%.

Consider the following example using the conservative extreme, 15%. A small business having $1,000 in daily revenue invests in an electronic sign board. A 15% increase in revenue totals $150 per day, $1050 per week, and $54,600 per year.

(2) The U.S. Chamber of Commerce Reported: “LED signs draw in 50% of a business’ customers. As much as all other advertising combined”.

(3) Research at the U.S. Post Offices across the country revealed that digital signage increased sales up to 180%

The greatest way yet to advertise your business in the 21st Century!

Not only do LED display signs increase sales, they also cost so much less than the traditional forms of advertising. Businesses most often purchase advertising which is sold on a cost per thousand exposures of their message to the public. In terms of cost per thousand exposures, no other form of advertising comes even close to matching the efficiency, immediate relevance and accessibility to the consumer seeing the advertisement, nor the cost effectiveness of an electronic message display.

Compare the figures below presented by the SBA:

  • New LED electronic message display – The average cost is less than $0.45 for 1000 exposures.
  • Newspapers – The average cost is about $7.39 per 1000 exposures in a 10-mile radius of business position.
  • Television – The average cost is about $6.26 for 1000 exposures.
  • Radio – The average cost is about $5.47 for 1000 exposures.

 
For example, suppose you invest $30,000 in this type of electronic display, and the useful life of that display is approximately ten years. The amortized cost on a daily basis would be about $8.62. Add $0.20, the daily charges for electricity, to the amortized cost, and then the total expense would be about $8.82 per day. If daily vehicle traffic passing your business is approximately 20,000 vehicles, your cost would be less than $0.45 per 1000 exposures. This example also assumes there is only one person, the driver, in the vehicle. If more than just the driver see the electronic display, the cost effectiveness for the EMC gets even better.

In conclusion, the LED electronic display, has an typical cost per 1000 consumer exposures which comes in at less than 10% of the cost of any other traditional advertising option.

LED Benefits:

Increase sales
Present a professional image
Effective communication
Pulls in customers
Promote safety
Cost effective

LED Advantages:
According the the U.S. Small Business Administration:

  • Unlimited number of message changes and variable controls
  • Greater flexibility in communicating to the public
  • The most cost-effective form of paid advertising
  • Advertising specials while displaying public service information
  • Like a “sales rep on the street,” to attract new customers
  • Marketing your products and services without paying wasteful advertising expenses
  • The business owner, if need be on an hourly basis, can tailor his business’ message according to specific needs and/or specific target markets
  • Can easily display sophisticated images, photos, or logos

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CONTROL METHODS

Choosing the correct control method for an EMC sign can help you save much needed time. The models can be programmed via communication cable or several other wireless methods as described below.

REMOTE CONTROLLED

The remote controlled EMC sign models are a perfect solution for those that are looking to expand their business. The remote controlled signs have a fixed format that the programmer can go through step by step in order to add messages, add effects, or even insert pre-inserted images onto the playlist.

Remote Control

PC CONTROLLED

Full Color EMC signs are PC Controlled Only
*Additional Charges may apply*

Full Color and selected TriColor and Monochrome EMCs are programmed via PCs, connected by a cable (standard) or wireless Bluetooth (optional upgrade), its simple- to-use, and endless possibilities makes your EMC sign truly unique. With a simulation screen that gives you an idea of how your playlist is currently progressing, program the perfect playlist for your EMC sign. Inserting texts, images, and even movies is easily accessible with the very sophisticated and easy to operate PC programming software.

Many models are programmed via PC software. There are a variety of communicaion options (communication cable and multiple wireless options) available depending on the customer’s circumstance. The programming is easy to learn and its endless possibilities makes your EMC sign truly unique. With a simulation screen that shows you how your playlist is progressing, program the perfect playlist for your EMC sign. Inserting texts, images, and even movies is easily accessible with the very sophisticated and easy to operate PC programming software.

PC Controlled Programming

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